The Power of Design in City Branding – Orbellia’s Work on Libreville’s Visual Identity
Overview
At Orbellia, we believe in the transformative power of design for city branding, and we’ve had the privilege of working on the visual identity of Libreville, in collaboration with the Mairie de Libreville. Our approach was to reflect Libreville’s pluralistic culture, showcasing its uniqueness while honoring its heritage, aligning with our core belief that African cities deserve to reclaim theirmagnificence through strong, strategic branding
Our Approach for Libreville
Our Approach for Libreville Orbellia’s work on Libreville involved extensive research and understanding of the social and cultural nuances of the city. We aimed to shift perceptions by creating a brand identity that not only resonates with local communities but also positions Libreville as a cultural hub on the global stage. Our design strategy focused on celebrating the diversity of Libreville’s neighborhoods and historic landmarks, while crafting a vibrant and dynamic community image.
1- Visual Identity
The logo design for Libreville was inspired by the interplay between its various districts and communities, symbolizing unity in diversity. Our visual identity for the Mairie emphasized patriotism, dynamism, and reliability—qualities that mirror the city’s ambitions under the current administration.
2- Cultural Sensitivity
We ensured that our designs took into account the pluralistic nature of Libreville’s society, celebrating the rich cultural traditions while communicating a message of progress. This alignment between past and future was crucial in reinforcing the message that Libreville is a city for all, blending tradition with a forward-thinking vision.
3- Branding Beyond Borders
At Orbellia, our work always aims to create bridges between Africa and the world. For Libreville, we developed a brand that not only speaks to local residents but also appeals to international audiences. This involved crafting a narrative that positions Libreville as an emerging player in the global urban scene, with soft power that stems from its rich culture and evolving infrastructure.
Results
Our campaign encouraged Libreville’s residents to reclaim ownership of their city while simultaneously improving its international image. By integrating design with soft power, our branding of Libreville focused on celebrating the city’s identity through cultural expression, urban transformation, and community involvement. The project also included a series of urban art installations, events, and partnerships with local artists to elevate the cultural status of Libreville. Furthermore, our use of street art and public monuments helped position the city as a living museum, open for both its residents and tourists to explore.
Invitation to Discover Our Work
We invite you to discover the full scope of our work on Libreville’s identity transformation. At Orbellia, we take pride in knowing the market intricacies, the cultural sensitivities, and the pluralities that make African cities like Libreville unique. Our approach is always a blend of creativity and professionalism, ensuring that we build authentic brands that resonate locally and shine globally. Visit our website or contact us to learn more about how Orbellia can help redefine the image of African cities, positioning them as cultural influencers through the power of design.